Three Things to Look Out For at New Video Frontiers
New Video Frontiers UK kicks off this Wednesday at London’s King’s Place, packed with speakers tackling topics including programmatic, VR, global focuses and new steps in video distribution over the coming years. With such a packed two day agenda, we thought we’d give you a few pointers as to what we’re going to be looking out for. Got your own tips? Why not email us and let us know on firstname.lastname@example.org .
1) Day One – Imagining the Agency of the Future – 11:55
With an advertising industry constantly in a state of transition and innovation, agencies have to strive to make sure they’re always at the top of their game – providing relevant services and creative acumen for brands. New Video Frontiers’ agency panel on the future of the market should be an exciting discussion on the topic – with a range of agencies and brands providing their opinions including Havas, Publicis and Huawei technologies.
2) Day Two – Is Video the Publisher’s Panacea? – 10:20
With the IAB Ad Spend H1 2016 report last week showing just how much is being invested in digital video advertising, publishers are certainly in the midst of rethinking their video strategies to maximise revenues. Opinions from MailOnline and Trinity Mirror will certainly give an industry insight into the situation facing all publishers.
3) Day Two – Creating New Advertising Models for VR & AR – 14:30
Rounding off the event is an exciting discussion on perhaps two of the biggest innovations in video over the last decade – virtual and augmented reality. With the rise and fall of Pokemon Go this summer, AR has been thrust into the mainstream, where it will be heavily and thoroughly scrutinised by advertisers. A panel discussion with a variety of speakers from different backgrounds, this will certainly be one new video frontier fittingly rounding out the event on its second day.