Video of the Week: A Heartwrenching Depiction of Digital Loneliness

Black Mirror is returning to screens across the globe next week on Netflix, and the healthy dosing of dystopia doesn’t stop there for the month in this heartwrenching ad. 8 million people in France are categorised as lonely – bereft of caregivers and close family to attend on them whenever necessary. This new ad campaign shows how, no matter how far we innovate, nothing beats close, intimate contact. It’s a sad, important message – one that has surely had an impact in France.

The ad is shot beautifully – the longer tracking shots, the lilting music, all plucking the heartstrings whenever necessary; juxtaposing the normal and the abnormal.

Watch it below: