Video of the Week: Waitrose wants you to watch a field

Just hear us out on this one.

What might seem at first to be a random reason for a live streaming event (starting today, lasting the full week), has actually been turned into a rather fantastic marketing niche. Waitrose, with their brand of earnest simplicity and premium rural luxury, are proving how all their cows are given normal, everyday grazing opportunities, how all of their bees are real, free-flying bees, how their crops are grown and livestock flourish. The tranquil idyllic environment is allowed to speak for itself – Waitrose are innovating in a fun and accessible way. (Though, after a half hour watching bees slowly crawl out of a hive, it does get a bit dull)

You can watch the live stream here: