August 17, 2016
After a week off the video of the week we thought we’d give you a Temptations advert to make sure you’re feline fine – supplying you with a truly purrfect advert all about making sure your cats are given the care and attention they need.
Part cringe inducing, part wonderfully apt callback to the best of the 80s, this Temptations-produced cover of Simple Minds’ classic (championed by the cult classic Breakfast Club movie) reflects a clear case of audience targeting – using nostalgia to capture the hearts and imaginations of those now of an age where pet owning is an almost inevitable part of life. There’s also an important message about pet awareness that underpins the sentiments of the
Strange that Temptations chose Simple Minds though – why not go for ‘Eye of the Tiger’? ‘The Lion Sleeps Tonight’? ‘Everybody Wants to Be A Cat’? ‘What’s New Pussycat’? We think that’s a pretty comprehensive list of possible suggestions.
You can watch the advert below: