Why target millennials when you can target the idea of targeting millennials? Clearasil really hits the nail on the head with their latest ad – confessing: ‘we know acne, we just don’t know you’. This is a problem facing marketers all over the country – how to talk to a generation that has cultivated its own language and culture, innovating and adapting on a monthly basis.
It’s a tough thing to try and contend with, particularly for a brand that has to deal almost exclusively in teens and young people. So Clearasil’s latest tactic may be both a decision to give up or a crafty way to sidestep the issue – either way it’ll be interesting to see how the results fare.
Watch the advert here (there are more on the Clearasil youtube channel too)