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Video of the Week: Heineken Shows the Value of Friendship

Unfortunately for Heineken, it only extends as far as a VIP ticket.

A nice video from the beer making firm - showing how important it is to share all those masculine-dominated sports moments with your male football friends. Not the most imaginative of practical jokes but there's certainly a latent feel-good-factor going on. There's also a big budget element to it all.

Check it out yourselves here.