Sometimes you have to look outside of the English speaking world to see fantastic creatives and funny adverts - wonderfully shot and entirely on message. Ocedel, the Japanese lighting company, has done exactly that with their 'Firefly' advert, a nice little ditty that combines beautifully gentle shots, earnest messaging and (if you'll pardon the pun) dark humor.
The ad has been, a few months after its release, started to garner recognition for its fantastic premise and execution - showing that the Western advertising world is capable of responding to and praising creative endeavors on the other side of the world. It'll be exciting to see what form of synthesis this will produce going forward.
You can watch the ad on Best Ads on TV here.