Written for GrowthBusiness - 17/1/17
With technology that can improve itself every 20 minutes, LoopMe works with eight of the top 10 global brands to use artificial intelligence and big data to improve brand advertising efforts. Stephen Upstone, chair of the UK Mobile Marketing Association’s Advisory Board and founder of LoopMe, talks about starting up, making it in the New York, and pushing for progress in UK’s fast-growth tech space.
What does your business do?
LoopMe has developed artificial intelligence software that self-learns which people will change their mind about products and services after seeing video advertising, and targets the moments that change their opinions.
We have reached over 2 billion different consumers on their mobile devices and process over 1 trillion data points every day, allowing the technology to learn fast, typically improving results by over 100% compared to manual human operated optimisation.
Where did the idea for your business come from?
The idea behind LoopMe was that the mobile data generated by each person should create a loop of data, which, when applied with artificial intelligence, could be used to optimise the user experience and improve advertiser results in real time.
How did you know there was a market for it?
We had worked with artificial intelligence across major websites such as MSN, AOL, HSBC & Bank of America 10 years earlier, and observed the development of the mobile advertising market from its very early beginnings. It was clear to us that mobile would be the future of brand advertising, and that artificial intelligence would transform the entire advertising industry.
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