September 27, 2017 / by Elle Panes
We’re pleased to announce that we are working with Moat, a SaaS analytics company and part of Oracle that is focused on delivering measurement to marketers and publishers. We are working with Moat on every campaign to measure their attention metrics through our integration with Moat’s SDK on both iOS and Android.
While mobile apps account for 85% of total mobile time spent, until recently, advertisers have been blind to the viewability of their in-app video. Through integration with Moat, viewability can now be measured across LoopMe’s publishers on our AI-optimized brand campaigns. (Source: eMarketer, April 2017).
Mobile accounts for more than a third of all ad spend in the UK and in the US it’s expected to surpass TV spend as early as 2019. However, marketers have rightly asked for more transparency around viewability on mobile, citing it as a core concern. LoopMe has pioneered new technology which delivers marketers results against real brand metrics such as purchase intent and brand affinity, working in partnership with Moat allows for greater accountability and is a solution that many in the market are still unable to offer.
‘Mobile advertising is bucking the trend in ad spend and continuing to grow worldwide,’ comments LoopMe’s CEO and Co-Founder, Stephen Upstone. ‘We believe that full transparency is vital to increase trust in the industry, which is why in the last year we’ve become TAG Registered, achieved the TAG Fraud Seal and integrated Moat’s tracking within our SDK. We’re really proud to be one of the first to integrate their SDK on both iOS and Android, and look forward to further partnership with Moat and other measurement companies.’
LoopMe clients can now buy in-app viewable inventory for their campaigns around the world. Get in touch with email@example.com or your local account rep to find out more.