March 8, 2016 / by Lina
MOBILE VIDEO WILL EAT THE WORLD
We’re excited to be hosting our first educational event in New York, Mobile Video Will Eat The World. Following the success of TV & Mobile: It’s All About Video and Mobile & The Movies we’re taking our popular educational breakfasts stateside, ready to delve into the realm of mobile video advertising.
We’ll be looking at the future of mobile innovation and what video can achieve in a period of huge potential. We are delighted to be joined by a fantastic array of industry experts ready to share their knowledge and experience on mobile video and the future of advertising.
Mobile Video Will Eat The World
A picture may be worth a thousand words but video is the ultimate tool when it comes to building a brand. As users become digital-first, viewing video on smartphones, tablets, desktops and connected TVs, advertisers must ensure they follow suit, embracing video as their go-to branding medium. Join LoopMe, Integral Ad Science, Innovid and our panel of industry experts as we discuss video best practice, effective video measurement and how to be creative with your video advertising.
8:30 – 9:00: Registration
9:10 – 9:30: ‘State of Play – How to Make Video More Intelligent’ Pete O’Mara-Kane, Global VP, LoopMe
9:35 – 9:55: ‘Creating Media Quality Standards for Mobile Video’ Joseph Ranzenbach, Senior Product Manager, Integral Ad Science
10:15 – 10:35: ‘Advanced Video on Mobile – Challenges and Opportunities’ Michael Tuminello, Senior Director Product, Innovid
10:40 – 11:20: Panel Session – ‘From $5bn to $70bn – taking mobile video to the next level’ – Chaired by Tanya Dua, Digiday Brand Reporter Panelists include: Rachel Pasqua, Mobile Lead, MEC Global Sonali Pathak, VP Business Development & Strategy, NBCU Melinda Toscano, Practice Lead, Mobile & Emerging Digital Media Marketing & Technologies, Joule Pete O’Mara-Kane, Global VP, LoopMe
11:30: Closing Remarks
Pete O’Mara-Kane, Global VP. Pete started his media career in the world of outdoor advertising at JCDecaux before moving into digital at BSkyB and Millennial Media, where he progressed to the Head of Agency Sales position before joining LoopMe as VP.
Joseph Ranzenbach, Senior Product Manager at Integral Ad Science. Joseph has a prowess and experience perfectly suited to discussing Media Quality Standards – having published a white paper on the legitimate use of location data in 2014. Before his time at IAS, Joseph was Product Manager at Place IQ and Employee #1 at the financial data platform PrivCo.
Michael Tuminello, Senior Director Product at Innovid. Having worked for almost 4 years at Innovid (during a period of award-winning innovation) and before that at Sizmek, Michael has the awareness and ability to discuss the challenges and opportunities facing video on mobile in the present circumstances.
Tanya Dua, Brand Reporter from Digiday as a chair and moderator. Having worked in digital media for over two years, Tanya has an acute awareness of the industry and significant experience hosting panels.
Rachel Pasqua, Mobile Lead at MEC, Melinda Toscano, Practice Lead & co-founder at Joule, Sonali Pathak, VP Business Dev and Strategy, NBCU, For anyone wanting to attend the event, the sign up link is here, and be sure to look out for our recaps and summaries after the event has finished.