November 14, 2017 / by Andrea
Last week New York hosted the first annual LoopMe Awards at Rare View Rooftop, overlooking the NYC skyline. Guests had the opportunity to experience virtual reality headsets, apertifs, open bar and a gif booth, which was a hit!
The LoopMe Awards celebrated the best in AI-optimized mobile video advertising. The candidates had all utilized Artificial Intelligence coupled with PurchaseLoop to deliver enhanced campaign results and fulfill brand marketing objectives.
The candidates were shortlisted to four nominees, which were Y&R/Butterball, Pure Growth/Jockey, Vizeum/Norwegian Air and PHD/Audi.
With more than 200 votes overall, the winner by popular vote was Vizeum/Norwegian air for their 737 Max Transatlantic campaign, which increased awareness of Norwegian Air’s new nonstop routes by an incredible 94%.
Vizeum partnered with LoopMe on Norwegian Air’s inaugural 737-Max campaign to drive awareness of their new non-stop routes to Ireland and Scotland. To generate a big splash in the North East about these new direct routes, LoopMe created a custom rich media unit specific to each DMA that encouraged users to discover the various Ireland and Scotland destination possibilities Norwegian Air serviced. The user could engage in a fun and interactive way by dragging the plane from their local airport to potential destinations.
A highly commended award was given to Y&R/Butterball for their Everyday campaign, which increased purchase intent by +26% (exposed AI). The campaign also surpassed both benchmarks for VCR (+80%) and CTR (+0.35%).
All photos from the event can be found on the LoopMe Facebook page.
Thank you to all who participated in the LoopMe Awards and we look forward to seeing you all next year!