November 6, 2017 / by Derayo
November 2nd saw London host the inaugural LoopMe Awards UK at the Blue Fin Building, with views over London’s skyline. Guests experienced VR, danced to a live band and were kept hydrated with a Gin and Tonic bar. Read more about the awards in Campaign.
The LoopMe Awards celebrate the best in AI-optimized mobile video advertising. The shortlisted campaigns all used PurchaseLoop to deliver enhanced campaign results and fulfill brand marketing objectives.
With over 200 individual votes cast, the winner was The Story Lab and Microsoft for their outstanding work on the HP Spectre x360 convertible laptop campaign which amassed over a third of the votes.
This campaign looked to drive purchase intent and brand affinity for the HP Spectre through PurchaseLoop. This was the first campaign globally to combine AI brand optimisation in real-time with a programmatic buy and was shortlisted at The Drum’s Digital Trading Awards for Best Use of Video and at the MMA’s Smarties.
Head of The Story Lab Alex Gardner commented:
“We’re delighted to be awarded ‘Best PurchaseLoop Campaign’ at the first ever LoopMe Awards. The product enabled us to optimise towards brand metrics in line with Microsoft’s brief and credibly demonstrate the effectiveness of this through control tests – the results of which are a testament to the strength of combining quality content with efficient distribution strategies. Thank you to everyone who voted.”
Coming a close second were Goodstuff for their work on Yorkshire Tea’s ‘Vanishing Woods’ campaign.
The campaign was established to support Yorkshire Tea’s CSR goal of planting one million trees in the UK and abroad within the next five years. Through PurchaseLoop, awareness of Yorkshire Tea’s mission rose by 50%, from 14% (control) to 21% (exposed AI).
Follow the LoopMe Facebook page to view photos from the event.
Thanks to all who voted and took part in the LoopMe Awards. We hope you all enjoyed the party and look forward to the awards in 2018!