FOR SUPPLY & DEMAND PARTNERS
FOR Brands & AGENCIES
FOR BRANDS, AGENCIES, PUBLISHERS & PLATFORMS
Published date: Tuesday, 29 October 2024

What does retail media need to do next?

“With data only becoming more of a premium, retail media’s true opportunity lies in the data that it makes available to advertisers. This treasure trove of insights allows marketers to better build up a picture of shopper sentiment and habits in a privacy-secure fashion. As we approach the ever-important holiday shopping period, being able to access these insights will be more important than before. With only 14% of shoppers planning to spend on the key sales days of Black Friday and Boxing day, retail media could hold the key to delivering highly targeted messaging to shoppers at the right time for maximum impact.”