Deal Type: Performance Packages

High performance VCR – 80%+

Make sure users are watching: this deal is curated to drive minimum 80% VCR based on historical performance metrics generated by LoopMe.

Details:

  • Price type: dynamic CPM
  • Ad formats: video (fullscreen, desktop)
  • Device type: phone, tablet, desktop
  • Inventory type: desktop web, mobile web, mobile app
  • Country: US, GB, DE, CA, FR, IT, SG, ZA, SA
  • Benchmark: 80%+ VCR

Low carbon emissions package

Make sure your advertising is sustainable: LoopMe has partnered with Cedara to create an inventory package which guarantees that your ad campaign’s carbon footprint is as minimal as possible.

Details:

  • Price type: dynamic CPM
  • Ad formats: all IAB standard video & display formats
  • Device type: desktop, phone, tablet, CTV
  • Inventory type: desktop web, mobile web, mobile app, CTV
  • Country: US, GB, DE, CA, FR, IT, SG, ZA, SA
  • Benchmarks: video = 70%+ VCR; display = 0.10%+ CTR

Viewability 70%+

Drive strong viewability performance: this deal is curated to drive 70% viewability based on historical performance metrics generated by LoopMe. This represents video / display inventory.

Details:

  • Price type: dynamic CPM
  • Ad formats: all IAB standard video & display formats
  • Device type: desktop, phone, tablet, CTV
  • Inventory type: desktop web, mobile web, mobile app, CTV
  • Country: US, GB, DE, CA, FR, IT, SG, ZA, SA
  • Benchmark: 70%+ viewability rate

High performance attention (above-the-fold and high viewability 80%+)

Make sure users are paying attention: this deal drives high attention performance by guaranteeing delivery on above-the-fold, fullscreen web and app placements. LoopMe ensures customers’ eyes are landing on your creative, delivering on inventory with 80%+ historical viewability rate.

Details:

  • Price type: dynamic CPM
  • Ad formats: all IAB standard video & display formats
  • Device type: desktop, phone, tablet, CTV
  • Inventory type: desktop web, mobile web, mobile app, CTV
  • Country: US, GB, DE, CA, FR, IT, SG, ZA, SA
  • Benchmark: 80%+ viewability rate
  • Guarantees: ABF targeting only

Rich media – interstitial/ interscroller engagement rate, ER 3.00%+

Drive engagement: this deal is curated to drive 3.00% ER (Engagement Rate) based on historical performance metrics generated by LoopMe. This represents interstitial / interscoller inventory.

Details:

  • Price type: dynamic CPM
  • Ad formats: interscroller, interstitial
  • Device type: phone, tablet
  • Inventory type: mobile web, mobile app
  • Country: US, GB, DE, CA, FR, IT, SG, ZA, SA
  • Benchmark: 3%+ engagement rate

Viewability 80%+

Drive strong viewability performance: this deal is curated to drive 80% viewability based on historical performance metrics generated by LoopMe. This represents video / display inventory.

Details:

  • Price type: dynamic CPM
  • Ad formats: all IAB standard video & display formats
  • Device type: desktop, phone, tablet, CTV
  • Inventory type: desktop web, mobile web, mobile app, CTV
  • Country: US, GB, DE, CA, FR, IT, SG, ZA, SA
  • Benchmark: 80%+ viewability rate

Interstitial and interscroller CTR 2%+

Drive engagement: this deal is curated to drive 2.00%+ CTR based on historical performance metrics generated by LoopMe. This represents video / CTV inventory.

Details:

  • Price type: dynamic CPM
  • Ad formats: interscroller, interstitial
  • Device type: phone, tablet
  • Inventory type: mobile web, mobile app
  • Country: US, GB, DE, CA, FR, IT, SG, ZA, SA
  • Benchmark: 2%+ CTR

Banner CTR 0.85%+

Drive engagement: this deal is curated to drive 0.85%+ CTR performance based on historical performance metrics generated by LoopMe. This represents banner / display inventory.

Details:

  • Price type: dynamic CPM
  • Ad formats: standard IAB banners (MPU: 300 x 250 px, Leaderboard: 728 x 90 px, Wide Skyscraper: 160 x 600 px, Half Page: 300 x 600 px, Mobile Leaderboard: 320 x 50 px, Billboard: 970 x 250 px)
  • Device type: phone, tablet, desktop
  • Inventory type: desktop web, mobile web, mobile app, CTV
  • Country: US, GB, DE, CA, FR, IT, SG, ZA, SA
  • Benchmark: 0.85%+ CTR

Video CTR 1%+

Drive engagement: this deal is curated to drive 1.00%+ CTR performance based on historical performance metrics generated by LoopMe. This represents video / CTV inventory.

Details:

  • Price type: dynamic CPM
  • Ad formats: video (fullscreen, desktop)
  • Device type: phone, tablet, desktop
  • Inventory type: desktop web, mobile web, mobile app
  • Country: US, GB, DE, CA, FR, IT, SG, ZA, SA
  • Benchmark: 1%+ CTR

High performance VCR – 60%+

Make sure users are watching: this deal is curated to drive minimum 60% VCR based on historical performance metrics generated by LoopMe.

Details:

  • Price type: dynamic CPM
  • Ad formats: video (fullscreen, desktop)
  • Device type: phone, tablet, desktop
  • Inventory type: desktop web, mobile web, mobile app
  • Country: US, GB, DE, CA, FR, IT, SG, ZA, SA
  • Benchmark: 60%+ VCR