Brand challenge
Raise awareness of WHOOP cutting-edge capabilities as a premier fitness brand within the wearable tech industry, while strategically influencing key shopper audiences to break through the clutter of the holiday season.
LoopMe increases consideration 2.3x over industry benchmark for WHOOP holiday campaign
Innovative solution
Use PurchaseLoop audiences to identify consumers most likely to consider purchasing competitor fitness trackers and health conscious gifts during the holiday season.
Utilize PurchaseLoop Brand to deliver, measure and optimize WHOOP’s media campaign in real-time, effectively reaching prospects most likely to consider purchasing a WHOOP wearable tracker.
Provide WHOOP valuable insights and learnings to understand consumer sentiment and behavior towards physical activity and competitor brands to be leveraged in future campaign planning and strategy.
Outstanding results
“LoopMe played a crucial role in ensuring WHOOP remained at the forefront of consumers’ minds during the holiday season. By utilizing LoopMe surveys, the WHOOP team successfully targeted not only in-market consumers but consumers with a high likelihood of converting. This campaign provided invaluable audience insights that will greatly contribute to our future go-to-market strategy, especially as wearable trackers continue to gain popularity.”
Mike Montiel, Brand Media Manager, WHOOP
3.7M
3.7M
qualified prospects reached
2.3x
2.3x
higher performance than benchmark
100%
100%
driven by LoopMe AI