Brand challenge
Difficulty driving visits to Triumph’s stores and website during the Chinese New Year period
LoopMe drives 3,655 visits for Triumph, exceeding and doubling campaign estimation
Innovative solution
Leverage PurchaseLoop Audiences to identify key audiences and specific audience interests
Target users with location rich media developed by LoopMe’s Creative Studio to encourage in-store visits
Use PurchaseLoop Visits to drive the highest propensity of foot traffic
Use standard banners to increase visits to Triumph’s website
Outstanding results
LoopMe outperforms across all markets, exceeding media client benchmarks in Singapore, Malaysia and Vietnam:
3.7K
3,655
visits vs 1,470 campaign estimation
6.9M
6,882,288
impressions
67K
67,172
clicks
0.98%
0.98%
CTR