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LoopMe’s award-winning campaign drives consideration to watch Sony Pictures latest movie release

Brand challenge

  • Difficulty getting customers back into cinemas as a direct result of COVID-19
  • Hard to determine offline impact of digital advertising

Innovative solution

Leverage LoopMe’s PurchaseLoop Audiences to identify Sony’s in-market audience
Drive consideration to watch upcoming launch of the movie
Build highly engaging and dynamic creatives , displaying viewing times in local cinemas to drive user engagement

Award-winning results

LoopMe won the Most Effective Use of Mobile category in the MARKies Awards for our work on this campaign.
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29.4%

29.4%
uplift in consideration to watch new movie

77%

77%
VCR

15%

15%
higher media performance than client benchmark
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