Brand challenge
Increase brand awareness and purchase intent of Govee TV backlights
LoopMe drives 19.5% lift in purchase consideration for Govee
Innovative solution
Find audiences that are interested in TV backlights
Build custom mobile video creatives with CTA button overlay to increase CTR
Optimize the campaign in-flight towards brand lift goals
Award-winning results
LoopMe was a winner in the Globalisation – China Brand Outbound category in the Morketing Awards for our work on this Govee campaign.
19.5%
19.5%
lift in purchase consideration
72%
72%
VCR
3%
3%
CTR
1.5x
1.5x
higher than CTR benchmark