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US Presidential Election 2024 - Receptive to Social Media Political Advertising

Reach users who are receptive to political ads on social media during the 2024 US Presidential Election. This package was curated by leveraging LoopMe’s proprietary AI in conjunction with data from our research into political advertising behavior and preferences, where we surveyed 6,262 US consumers to understand media consumption habits, preferred media channels and where users are most likely to be receptive.

Details:

  • Price type: dynamic CPM
  • Ad formats: all IAB standard video & display formats
  • Device type: desktop, phone, tablet, CTV
  • Inventory type: desktop web, mobile web, mobile app, CTV
  • Country: US, GB, DE, CA, FR, IT, SG, ZA, SA
  • Benchmarks: video = 70%+ VCR; display = 0.10%+ CTR

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