November 14, 2016 / by Alexander Wood
IAB Video Conference London is right around the corner, and we at LoopMe thought we’d pick out 3 things we’re especially excited to watch. Got your own favourites? Let us know and we can have a chat!
Turning journalism into VR
11:25 – 11:45: Francesca Panetta, Special Projects, The Guardian
Video is not what it used to be – particularly with the development of 3D tech, VR, or even AR. This is a period of inexorable growth and discovery, and companies like The Guardian, keen to maintain their reputation as champions of the cutting edge, wish to be at the forefront. As such, the success of the news platform’s 6×9 project has spurred on the creation of a full VR suite, partnering with Google to create content. With Google’s new Daydream headset imminent, the talk could not be timelier. Francesca Panetta, who heads up the project, will explore what seem to be the most exciting elements VR has to offer, and what may need further work over the coming years.
Thinking Differently: Barclays UK Video Journey
13:00 – 13:20: Helen Rothwell, Marketing & Comms Manager, Barclays
Barclays is a brand that has done video right – consistently engaging with consumers on TV, print and digital with a recognisable brand image and setting. Focussing here on the digital aspect of Barclays advertising, Helen Rothwell explores how important it is that digital video campaigns don’t seek simply to imitate TV with their ideas and creatives. Instead, as Barclays have done, the key is for brands to forge their own creative niches based on the incredibly different context that digital offers – be that either on desktop or, even more excitingly given the recent news regarding ad spend and device use, on mobile.
What is Premium Video Anyway?
15:30 – 15:50: Tim Lawrence, Digital Planning Director, MediaCom
Many advertisers have started harnessing the power of video, in both captivating audiences and delivering exciting messages to consumers. But where does one draw the line when it comes to ‘premium’? How do advertisers deliver a premium experience in a digital landscape that is changing so rapidly?
Read the full agenda for the Video Conference here.