Published date: Monday, 8 February 2016

Ad of the Week: Superbowl Special

Superbowl is like Christmas – giving the greatest sporting gift not simply to NFL fans, but also (and more importantly for us!) to advertisers. After dozens of teasers and tasters over the last few weeks, Superbowl night came and went and did not disappoint (at least not for the ads, though more of a disappointment for the Panther fans…) with scores of fantastic adverts running throughout the night.

Though we’re supposed to be giving you our favourite advert of the week. this time we thought we’d give you a rundown of our five favourite ads from this year’s event. Which ones did you like? Why not let us know below.

1) Coke: Ant Man Versus Hulk

Given the nature of the Marvel Universe, it is unlikely that we’ll ever get to see Hulk and Ant Man fight it out for real. So Coke gave us the next best thing, and, with the most light hearted of fan services, delivered a fun little battle between a green raging monster and a guy who can shrink down to a tiny size. All in the name of carbonated drinks of course.

2) T-Mobile: Restricted Bling

Drake’s Hotline Bling is the marmite of chart-topping tunes, with some loving it and others finding it completely unbearable. T-Mobile, always on the ball, spotted a perfect opportunity to use Hotline Bling’s subject matter to show their no-frills mobile service – a comedic skit from a company who know how to get the big stars for their Super Bowl ads – last year it was Kim Kardashian of course.

3) Hyundia: Ryanville

With Deadpool being released on Friday, the whole world is about to go cray for Ryan Reynolds (Craynolds? Ryan Rey-nia?). Hyundia got ahead of the game with a fantastic advert showing Ryanville – a town entirely populated by copies of the chiseled, stubbled, self deprecating and unnervingly handsome Ryan Reynolds himself. True, it might look like a surreal tribute to The Stepford Wives, but is certainly a fun watch.

4) Kia: The Walken Closet

The best of ads can always start with the easiest of gags. Whenever you need socks, why not check your Walken closet? Get it? Walken? Walk-in? Perhaps the biggest triumph in the ad is the fact that the big W himself goes along with the skit, promoting Kia as an edgy, ‘punch-it’ brand suitable for those wanting a thrill. We don’t think we’ll ever un-forget Walken talking to himself through a sock puppet.

5) Heinz: Meet the Family

If you want to win Superbowl ad game, there’s always one easy option: pets. Not just any pets: dogs. Not just any dogs: dogs WEARING THINGS. A firm favourite in the LoopMe offices, this ad has the perfect balance of hilariously revamped 80s cheese soundtrack, dogs running in slow motion, and people with funny expressions wearing strange costumes. It really is the perfectly fun Superbowl advert – and a fantastic fit for the Heinz brand. It really does bring tears to the eyes.