This year, Campaign launched the Creative Tech Awards which celebrates the creative tech pioneers. It was designed to honour successful collaborators, celebrate their work and stimulate more great thinking across marketing, advertising and media.
We're delighted to announce that LoopMe’s campaign with GoodStuff and Yorkshire Tea has been shortlisted in the category ‘Best Use of AI’.
The campaign combined cutting edge AI technology with engaging creative to drive an ad campaign that optimised to the metric that mattered most to Yorkshire Tea – brand awareness.
LoopMe's in-house creative team created a bespoke rich media unit, where users could zoom and colour in a woodland scene, click through to the campaign landing page and share their creation on social media. This interactive mobile experience complemented Yorkshire Tea's existing advertising in print media. Supported by this impactful creative, PurchaseLoop was used to optimise to brand metrics using Artificial Intelligence. You can learn more about PurchaseLoop here.
Yorkshire Tea's campaign exceeded all benchmarks, with engagement rate increased by 131% (compared to benchmark) and almost 10,000 users shared their masterpiece on social media. Most importantly, PurchaseLoop was able to boost brand awareness of Yorkshire Tea's CSR goals by 50%, all through using Artificial Intelligence.
Other shortlisted in our category include:
- Havas London for ITV News: "Eagle Ai"
- LoopMe for Yorkshire Tea: "How AI delivered for Yorkshire Tea"
- MEC UK for Thames21: "Thames Pulse"
- MullenLowe Profero for Diageo: "Diageo - Malts Bot"
- Zenith for Aviva: "Aviva AI"
The results will be announced on June 12th at The Tower of London, and the winners will present their campaigns in a post-event scrum on July 5th. Best of luck to all nominated!