Video of the Week: The Euros Inspire Future Generations

The Euros are a ripe opportunity for brands to promote positive images alongside their latest products. Throw in a few of the greatest footballers of a generation and you're onto a winner.

Nike have had energetic and uplifting advertising for a number of years now, with creatives that have spoken to people across the globe, and undoubtedly this trend will continue in Rio in 6 weeks time. For now, check out the latest advert here: