Well folks, we have a tearjerker, and it comes from Samsung Galaxy Edge. A gloriously epic piece of advertising, retooling major national anthems from leading countries and having them sung by individuals in different parts of the world - creating, in effect, a global anthem for all nations to sing. Middle Eastern nations can chant the German national anthem, while in the US the South Koreans get some glorious renditions. Children, old people and everyone in between all get in on the action, surrounded by photogenic, varying and idyllic backgrounds.
And then it can be streamed by Samsung devices wherever it needs to be.
It's wonderfully shot and a lovely little feature, one that, given the seemingly endless spat of bad news, can really inspire hope.
Watch the ad here: