This week was a hot one for LoopMe's video of the week. Our first choice was Reebok's timely video for mother's day, showing a woman slowly de-aging whilst doing fantastic feats with fantastic feet. You can watch that one here.
But, since we work in mobile video and advertising, the top spot has to go to Apple for their Onions based skit. Despite its overwhelmingly negative thumbs down reaction on YouTube (comments have been disabled), the hysteria surrounding a fundamentally trivial video event is a nice cheeky wink at a media industry constantly striving towards this 'new' concept or idea. A video shot by a 10 year old girl could definitely capture the hearts and imaginations of ad execs - what does the onion mean? Why is it being sliced? What does the loop add to the experience? Why is it looped that specific number of times? All questions you could instinctively ask - if you had the right / wrong instinctive behavior.
Watch the advert here: