Video of the Week: James Corden’s Advertising Appeal

James Corden is America’s new sweetheart, and Apple is keen to tap into this with their newest ad promoting Apple Music. Corden, as a recognisable, hoot-ish individual, seems like the perfect figure for Apple – slightly quirky, slightly creative, and often very silly. Clearly Apple want to tap into a lighter-spirited demographic – a world away from the more intense iPhone 7 launch ads from a few weeks ago.

Check out the ad below: