After the recent trend of a huge swathe of Olympic ads over the last couple of weeks, it’s exciting to see GAP turn their attentions back to issues closer to home. A vibrant, cultural community within New York is a interesting topic for an ad/documentary, exposing ideas and individuals that are often left ostracised or ignored. In effect, GAP have managed to associate their brand with marginalised yet energetic groups, promoting their own brand while also fostering awareness in New York.
The Brooklyn United Marching Band are an ambitious group of musicians, ready to make noise (both musical and otherwise) in their pursuit of recognition. It’ll be intriguing to see where they go next.
Check out the advert here: