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Video of the Week: Cementing a Place in Marketing History

In terms of amusing, engaging, or fun advertising opportunities, you wouldn't expect concrete to be top of the list. But, as it turns out, nothing is set in stone in this industry, and this fantastic Indian advert featuring the Great Khali really nails the understated comedy that comes with such a product. No doubt it will lay the foundations for many hilarious construction-based adverts in the future, though we wouldn't build our hopes up too much. Even so, for this week, the Great Khali and Ambuja are cementing their place in marketing history.