November 28, 2016 / by Alexander Wood
The Cartier Premium Brand image shines every Christmas, and 2016 is no exception. After multiple appearances over the last few years, their iconic Snow Leopard returns once more for another bout of festive cheer.
Creatively it’s a wonderful ad that relies almost exclusively on visual style – the colours exploding onto the screen and illuminating darkened cityscapes across New York and Paris. For those planning a digital strategy on mobile, the ad’s 40-second run time is appropriately brief and punchy, telling the story quickly and with creative flare. Further to this, the ad’s visuals and reliance on light over sound makes it perfect for mobile formats, where audio playback isn’t always guaranteed. A native placement or even a rich media ad where the user engages with the unit to ‘brighten up’ a darkened area may well work nicely in the run up to the festive season.
You can see the full ad here: