Black Mirror is returning to screens across the globe next week on Netflix, and the healthy dosing of dystopia doesn’t stop there for the month in this heartwrenching ad. 8 million people in France are categorised as lonely – bereft of caregivers and close family to attend on them whenever necessary. This new ad campaign shows how, no matter how far we innovate, nothing beats close, intimate contact. It’s a sad, important message – one that has surely had an impact in France.
The ad is shot beautifully – the longer tracking shots, the lilting music, all plucking the heartstrings whenever necessary; juxtaposing the normal and the abnormal.
Watch it below: