There's a form of haunting terror that drives through BBDO's latest commercial alongside AT&T's latest ad in the 'It Can Wait' series. This doesn't just come through the fantastic score and tension-filled edit - interspersing long, melancholic shots with quick cuts and glimpses of possible tragedy. The later apparition of a 'ghost' figure is equally scary - especially their childish inquisitiveness and exuberant energy. It all comes across as a mournful saga that remains all too common on modern roads.
AT&T has released a recent app to stop distracted driving, one certainly investing in if you ever feel there's a danger of losing focus when your phone is nearby. It can be acquired here for Android users.
You can watch the whole video here: