/ by Hannah Cairns
The value of sports marketing
According to Forbes, the most valuable sporting event in the world is the Super Bowl, worth approximately $663 million. This is $244 million more than the Summer Olympics Games, while the Winter Olympics completes the top 3.
Interestingly, the UEFA Champions League is the only specifically European based event that makes the top 10.
‘Moment marketing’, which delivers advertising at a specific time is most common around sports events. 61% of digital brand marketers said that they used sports events to trigger digital campaigns.
But far from sticking to TV and the traditional 30-second spot, sports marketers are turning to different platforms and devices to distribute their video content.
What does this mean?
With the Winter Olympics, the World Cup and the Champions League all taking place in 2018, this event will help you plan ahead.
In this jam-packed agenda we’ll be ‘bouncing’ through the following:
– Case studies of effective sports marketing
– How to harness data for targeted & effective marketing
– What brands can do to stand out in a highly cluttered sports sponsorship environment
RSVP here to be the first to hear about speaker details. ‘Ping’ us a message if you have any further questions. We look forward to seeing you there!