Success Story: 10x Brand Awareness Uplift for Luxury Automotive Brand
Challenge
A luxury automotive brand relied on in-person experiential events to drive brand awareness but lockdown meant that this was no longer possible.
Due to niche target markets, the brand had struggled to find a brand lift partner that could deliver media impact and measure whether the campaign was working to increase awareness.
Goal
Four custom audience segments were built pre-campaign to identify current in-market users.
Brand awareness was measured in-flight to optimize towards favorable response and train AI to target users with similar attributes.
Results
10x
Awareness Uplift
57MM+
Delivered Impressions
45MM+
Completed Videos
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