Reaching the global tribe of the super-rich

Marketing Week, 20th Nov 2014

High-net-worth consumers are digitally fixated, experience-loving and more likely to regard themselves as part of the affluent global set than a citizen of their home country, suggesting marketers need to take an international approach to their communications.

Read more about how LoopMe worked with Selfridges to create innovative and impactful mobile advertising for their integrated campaign here.