Qualifying Audiences and Driving Site Traffic for La Colombe
Challenge
With premium coffee drinkers adjusting to remote or hybrid schedules, La Colombe sought to generate sales and site traffic by qualifying this evolving audience with the recency required in a dynamic time.
To achieve this quantifiably, La Colombe looked to generate increased site traffic – especially against new buyers.
Innovative Solution
A variety of creatives were deployed to support La Colombe’s product and subscription services across display and video.
We deployed PurchaseLoop Audiences – our pre-campaign survey tool to develop a scalable, 1st party audience just weeks prior to launch.
LoopMe’s proprietary AI engine compared every ad request against our predictive AI models.
When the campaign launched, LoopMe tracked direct site actions, furthering our learnings and optimizing the campaigns directly from and towards actual response from campaign exposure (site traffic and subscription sales).
Results
LoopMe was the most effective partner in driving both site traffic and new visitors.
$500k+
in incremental revenue from in store purchases at key retailers
+90%
site traffic increase at launch
25%
of total site traffic during campaign flight was delivered by LoopMe
22%
of new brand visitors attributable to the LoopMe campaign
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