“This cost per outcome guarantee offers flexibility for our teams to cut through the noise and aligns with our attention economy model to gain results that truly matter. Moving beyond proxy metrics like video completion rates and clicks, our work with LoopMe has helped us to deliver outcomes-driven advertising for our clients through scalable technology that consistently delivers a quality audience that meets their KPIs. We’re now better enabled to attribute the media that’s making a difference, increasing our advertising efficiencies and incrementality.”
Euan Jarvie, CEO, Dentsu UK
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