Program Policies

Program Policies

If you choose to use the LoopMe Services, you are required to adhere to the following policies, LoopMe’s Publisher Terms & Conditions and agreements you have entered into with Loopme, as applicable. If you fail to comply, we reserve the right to suspend your account or take any other appropriate actions, as described in the Enforcement section below., and as indicated in any agreements you have with LoopMe, LoopMe’s policies and LoopMe’s Publisher Terms & Conditions.

Please note that we may change our policies at any time, and pursuant to our Publisher Terms and Conditions, it is your responsibility to keep up to date with and adhere to the policies posted here.

If you have any questions about our policy guidelines, please contact your Account Team or

Requirements For Notice And Choice

Privacy Policy: Publisher Partners using the LoopMe Services must prominently display and abide by a legally sufficient privacy policy. Publisher Partners must comply with all applicable laws, including those concerning privacy and data protection, and should take into account any applicable self-regulatory regimes that apply to their apps, distribution, data handling and business practices. If Publisher Partners use LoopMe to access services provided by third parties, such as mediation partners, or vice versa, Publisher Partners must also adhere to those entities’ policies to the extent they do not conflict with LoopMe’s policies.

Consent: Publisher Partners must provide visible notice to, and where necessary, obtain legally sufficient consent from, the Publisher Partner’s users regarding the scope of collection, use, sharing, or other processing of data by LoopMe and LoopMe Partners for personalized advertising purposes, including, for example, device identifiers, location information, and demographic and interest data. Publisher Partners must obtain affirmative consent for the collection of location data and the sharing of such data with LoopMe.

International Transfer: For Publisher Partners’ users in the European Economic Area, the United Kingdom, and Switzerland, Publisher Partners shall provide clear notice of the legal bases on which they rely for the transfer of personal data outside of these countries, including to the United States and any other country where LoopMe and LoopMe Partners operate, and shall further notify such users that the privacy and data protection laws in some of these countries may vary from the laws in the country in which such users live.

Prohibition On Sensitive Personal Data

Demographics/Interest Targeting: Publisher Partners must send any demographic or interest-based targeting data in the fields designated for such data, as described in LoopMe’s technical documentation. Publisher Partners must not include any personal data, including demographic or interest-based targeting data, in any fields intended for contextual targeting (i.e., targeting based on the content of the app).

Sensitive Personal Data: Publisher Partners may not include in the data that they share with LoopMe any personal data about an individual’s racial or ethnic origin, political opinions, religious or philosophical affiliation or beliefs, trade-union membership, health, sex life or sexual orientation, criminal convictions or alleged commission of an offense, genetic data or biometric data or use any feature or functionality of LoopMe to send, track, infer, or identify such categories of data.

Prohibition On Personal Information From Children Under 13

Publisher Partners using the LoopMe service must comply with the Children’s Online Privacy Protection Act (“COPPA”) in the collection and use of “Personal Information” (as defined by COPPA) from children under 13 years old, meaning 12 years and younger.

Publisher Partners who sign up using this website may not provide LoopMe with data from end users under age 13. Publisher Partners must not register for LoopMe’s services using this website if any of their apps are either: (1) directed to children under age 13 (even if children are not the app’s primary audience), or (2) collect information from children that Publisher Partners know are under age 13.

Absent a separate, written agreement with LoopMe specifically related to COPPA and child-directed apps, if any of a Publisher Partner’s apps are designed for, or pass information knowingly obtained from, children under age 13, that Publisher Partner is in violation of this policy and LoopMe’s Terms of Service, and that Publisher Partner’s account is subject to immediate termination. Publisher Partners must comply with all applicable laws governing the collection and use of data from children in any other jurisdictions where they have end users.

Use Of The Service

You must use LoopMe only for serving advertisements and promotions to mobile applications and/or websites. You may not use LoopMe to serve other content. You may not serve advertisements that interfere with the correct operation of the user’s mobile device.

Required Participation

In order for LoopMe to work correctly, you must provide the following information with every ad request:

  • a unique user or device identifier (Note: this information will not be collected by the LoopMe SDK if an EU user does not consent to LoopMe’s personalized advertising experience)
  • appkey, mapped to the correct application that is in use by the end user
  • where provided by the device, application or end-user, applicable Do Not Track, Limit Ad Tracking and/or COPPA regulation flags

AD Restrictions

Publishers and demand partners may not use LoopMe to serve ads that promote or depict:

  • Illegal content or activity
  • Violence (Assault/rape, Injury to human beings, Injury to animals, Blood and dismemberment of human beings, Blood and dismemberment of animals, Torture or killing of human beings, Torture or killing of animals)
  • Advocacy against any protected group (e.g., racial or ethnic origin, sexual orientation/gender identity, age, disability, sex, religion, color, national origin, or veteran status)
  • Hate and offensive content or activity
  • Are deceptive, resemble user interface elements (e.g. text boxes) or feature excessive animation, shaking or smileys
  • Include applications such as viruses, spyware, and malware
  • Counterfeit goods and infringe upon the intellectual property of another
  • Obscenity and sexual material (Nudity, Obscured or implied sexual acts, Explicit sexual language, Explicit sexual acts, Visible sexual touching)
  • Tobacco and tobacco accessories
  • Adult or sexual products and services
  • Weapons and weapon accessories, such as firearms, explosives, ammunition, balisongs, butterfly knives, and brass knuckles.
  • Unauthorized ticket sales
  • Endangered species products
  • Drugs and drug paraphernalia
  • Alcohol (Advertisers who wish to book alcohol content may do so only to devices in countries permitted under ABCD)
  • Health and pharmaceutical products and services. (Advertisers who wish to book gambling content should contact LoopMe LTD to confirm country specific limitations)
  • Political campaigning. (Advertisers who wish to book political content should contact LoopMe LTD to confirm country specific limitations)
  • Gambling, wagering or betting of any kind. (Advertisers who wish to book gambling content should contact LoopMe LTD to confirm country specific limitations)
  • Financial services (Advertisers who wish to book financial service content should contact LoopMe LTD to confirm country specific limitations)


You represent and warrant that Your application(s) and/or site(s):

  • is owned by or licensed to Publisher
  • is not illegal or non-compliant with regulation
  • does not infringe in any manner any copyright, database right, design right, patent, trade mark, trade secret or other intellectual property right of any third party anywhere in the world, and whether registered or unregistered
  • does not breach any duty towards, or rights of, any person or entity including, without limitation, rights of publicity or privacy, and has not otherwise resulted in and is not likely to result in any consumer fraud, product liability, tort, breach of contract, injury, damage or harm of any kind to any person or entity
  • is not false, deceptive or misleading
  • is not defamatory, libellous, slanderous or threatening
  • is is free of viruses, trojan horses, trap doors, back doors, worms, time bombs, cancelbots, spyware and other computer programming routines that may potentially damage, interfere with, intercept, or expropriate any system, data or personal information LoopMe is not responsible for anything whatsoever regarding Your application(s) and/or site(s)

Without limitation to the generality of the foregoing, You are solely responsible for the applications(s), site(s), product(s) and/or service(s) referred to on Your applications(s) and/or site(s), including any landing pages and links. You acknowledge that, You are solely responsible for image creation, text and for all other content of all Your application(s) and site(s) and ensuring their accuracy and lawfulness, including for those of your applications(s) and site(s) that are generated by Your Associate. You must not engage in any fraudulent activity either directly or via any third party, including without limitation clicking on Ads other than by end users; causing automated robots to visiting applications or sites; encouraging users via incentives to click on Ads etc.

Content Restrictions

LoopMe may not be used to display ads on pages with the following types of content:

  • Violence
  • Advocacy against any protected group (e.g., racial or ethnic origin, sexual orientation/gender identity, age, disability, sex, religion, color, national origin, or veteran status)
  • Pornography, pedophilia, incest, bestiality or child pornography
  • Illicit drugs and drug paraphernalia
  • Online casinos and gambling
  • Hacking/cracking content
  • Sales of weapons or ammunition (e.g., firearms, fighting knives, stun guns)
  • Sales of hard alcohol
  • Sales tobacco or tobacco-related products
  • Sales of prescription drugs
  • Sales of products that are replicas or imitations of designer goods
  • Sales or distribution of term papers or student essays
  • Content protected by copyright law unless a publisher has the necessary legal rights to display that content
  • Content promoting prostitution
  • Content promoting Weapons, such as firearms, explosives, ammunition, balisongs, butterfly knives, and brass knuckles
  • Any other content that is illegal, promotes illegal activity, or infringes on the legal rights of others


In addition to all of our rights and remedies available under our terms, and at law or equity, if we suspect that an application or sites violates our policies, it may be stopped from making ad calls and may be terminated and no longer accepted in LoopMe. LoopMe may also suspend other apps by the same Publisher Partner for further investigation, terminate the Publisher Partner’s account, suspend the Publisher Partner, decline to accept future apps from the Publisher Partner and reserves the right to withhold without refund any amount accrued or expected to accrue to Your Account up to an amount equal to all losses and damages that LoopMe may suffer as a result of the fraudulent activity.

For any queries concerning LoopMe Policies for Publisher Partners, please contact your Account Team or

Last Updated — 30th April 2018