PROGRAM POLICIES

If you choose to use a LoopMe account, you are required to adhere to the following policies. If you fail to comply, we reserve the right to disable your account as indicated in the LoopMe Terms of Service and reserves the right to withhold without refund any amount accrued or expected to accrue to Your Account up to an amount equal to all losses and damages that LoopMe may suffer as a result of the fraudulent activity. Please note that we may change our policies at any time, and pursuant to our Terms and Conditions, it is your responsibility to keep up to date with and adhere to the policies posted here.

 

USE OF THE SERVICE

You must use LoopMe only for serving advertisements and promotions to mobile applications and/or websites. You may not use LoopMe to serve other content. You may not serve advertisements that interfere with the correct operation of the user’s mobile device.

 

REQUIRED PARTICIPATION

In order for LoopMe to work correctly, you must provide the following information with every ad request:

  • a unique user or device identifier
  • content identifier (app ID assigned by LoopMe service at content/app registration)

For conversion tracking to work properly, you must also notify LoopMe when an app is opened by the user.

 

PRIVACY

Publishers using the LoopMe service are required to have and abide by an appropriate privacy policy. Included in the posted policy must be notice that device IDs or other identifiers are being used to collect anonymous traffic data. Publishers should not include in their LoopMe data any Personally Identifiable Information (PII) that could be used to identify or track individual end users or use any feature or functionality of LoopMe to do so.

 

AD RESTRICTIONS

Publishers and demand partners may not use LoopMe to serve ads that promote or depict:

  • Illegal content or activity
  • Violence (Assault/rape, Injury to human beings, Injury to animals, Blood and dismemberment of human beings, Blood and dismemberment of animals, Torture or killing of human beings, Torture or killing of animals)
  • Advocacy against any protected group (e.g., racial or ethnic origin, sexual orientation/gender identity, age, disability, sex, religion, color, national origin, or veteran status)
  • Hate and offensive content or activity
  • Are deceptive, resemble user interface elements (e.g. text boxes) or feature excessive animation, shaking or smileys
  • Include applications such as viruses, spyware, and malware
  • Counterfeit goods and infringe upon the intellectual property of another
  • Obscenity and sexual material (Nudity, Obscured or implied sexual acts, Explicit sexual language, Explicit sexual acts, Visible sexual touching)
  • Tobacco and tobacco accessories
  • Adult or sexual products and services
  • Weapons and weapon accessories, such as firearms, explosives, ammunition, balisongs, butterfly knives, and brass knuckles.
  • Unauthorized ticket sales
  • Endangered species products
  • Drugs and drug paraphernalia
  • Alcohol (Advertisers who wish to book alcohol content may do so only to devices in countries permitted under ABCD)
  • Health and pharmaceutical products and services. (Advertisers who wish to book gambling content should contact LoopMe LTD to confirm country specific limitations)
  • Political campaigning. (Advertisers who wish to book political content should contact LoopMe LTD to confirm country specific limitations)
  • Gambling, wagering or betting of any kind. (Advertisers who wish to book gambling content should contact LoopMe LTD to confirm country specific limitations)
  • Financial services (Advertisers who wish to book financial service content should contact LoopMe LTD to confirm country specific limitations)

 

CONTENT

You represent and warrant that Your application(s) and/or site(s):

  • is owned by or licensed to Publisher
  • is not illegal or non-compliant with regulation
  • does not infringe in any manner any copyright, database right, design right, patent, trade mark, trade secret or other intellectual property right of any third party anywhere in the world, and whether registered or unregistered
  • does not breach any duty towards, or rights of, any person or entity including, without limitation, rights of publicity or privacy, and has not otherwise resulted in and is not likely to result in any consumer fraud, product liability, tort, breach of contract, injury, damage or harm of any kind to any person or entity
  • is not false, deceptive or misleading
  • is not defamatory, libellous, slanderous or threatening
  • is is free of viruses, trojan horses, trap doors, back doors, worms, time bombs, cancelbots, spyware and other computer programming routines that may potentially damage, interfere with, intercept, or expropriate any system, data or personal information LoopMe is not responsible for anything whatsoever regarding Your application(s) and/or site(s)

Without limitation to the generality of the foregoing, You are solely responsible for the applications(s), site(s), product(s) and/or service(s) referred to on Your applications(s) and/or site(s), including any landing pages and links. You acknowledge that, You are solely responsible for image creation, text and for all other content of all Your application(s) and site(s) and ensuring their accuracy and lawfulness, including for those of your applications(s) and site(s) that are generated by Your Associate. You must not engage in any fraudulent activity either directly or via any third party, including without limitation clicking on Ads other than by end users; causing automated robots to visiting applications or sites; encouraging users via incentives to click on Ads etc.

 

CONTENT RESTRICTIONS

LoopMe may not be used to display ads on pages with the following types of content:

  • Violence
  • Advocacy against any protected group (e.g., racial or ethnic origin, sexual orientation/gender identity, age, disability, sex, religion, color, national origin, or veteran status)
  • Pornography, pedophilia, incest, bestiality or child pornography
  • Illicit drugs and drug paraphernalia
  • Online casinos and gambling
  • Hacking/cracking content
  • Sales of weapons or ammunition (e.g., firearms, fighting knives, stun guns)
  • Sales of hard alcohol
  • Sales tobacco or tobacco-related products
  • Sales of prescription drugs
  • Sales of products that are replicas or imitations of designer goods
  • Sales or distribution of term papers or student essays
  • Content protected by copyright law unless a publisher has the necessary legal rights to display that content
  • Content promoting prostitution
  • Content promoting Weapons, such as firearms, explosives, ammunition, balisongs, butterfly knives, and brass knuckles
  • Any other content that is illegal, promotes illegal activity, or infringes on the legal rights of others

 

Last Updated -- 4th August 2014