May 30, 2019 / by Anna Vahromejeva
We are pleased to announce that LoopMe has been certified Gold Standard by the IAB.
The Gold Standard certification was introduced by the IAB to build a sustainable future for the digital advertising industry. Its three aims are to reduce ad fraud, improve the digital advertising experience and increase brand safety.
In order to be certified, LoopMe has proven its commitment to the IAB’s LEAN principles and the standards set by the Coalition for Better Ads, is a signed member of DTSG and fully implements ads.txt.
Commercial Director Simon Stone commented “LoopMe is committed to delivering user-friendly, high-quality advertising experiences in brand-safe environments while eliminating fraud from the digital ecosystem. We are pleased to be an accredited part of the IAB’s Gold Standard programme and look forward to working together to improve standards in the digital advertising industry as well as results for our clients”.
LoopMe’s Gold Standard advertising solutions are available cross-screen across the full range of video and display formats. Powered by artificial intelligence, the award-winning PurchaseLoop suite optimizes advertising towards real-world results – brand sentiment, store visits and sales.
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