Partner Success: 160% YoY Growth on OMSDK Traffic From Digital Turbine Exchange
Challenge
Working with leading global brands, finding the right type of measurable inventory is fundamental to campaign success and viewability is also a top priority.
When Digital Turbine introduced support of Open Measurement SDK (OMSDK), LoopMe was one of the first partners to assess the quality inventory that became available.
Since then the results have been increasingly effective; LoopMe has continued to see the value in their supply partnership with Fyber Marketplace.
Solution
LoopMe saw great success across ad formats, driven by Digital Turbine’s OMSDK traffic.
Rewarded video generated the highest increase with a 300+% YoY growth.
Average viewability performance was over 97% (as verified by 3rd parties) on campaigns run through Fyber Marketplace OMSDK traffic.
With Fyber Marketplace seeing a significantly higher OMSDK adoption rate compared to other supply partners, LoopMe’s growth should only continue.
Outstanding Results
+160%
YoY growth on OMSDK Traffic
+300%
Increase in Rewarded Video Format
For more information on LoopMe’s Intelligent Marketplace, please follow the button below.
