Mobile Marketer, 18 March 2015
The chances are that you have seen native mobile ads, but you just did not know. This is because, as the name suggests, they are ads that slot seamlessly into the interface of the application or site you are using.
The bad news is that sometimes, you do not even know they are ads. The good news is that the up-and-coming mobile format, the full-screen video ad, leaves you, the user, in no doubt that they are ads, and they work for advertisers and publishers alike.
The even better news is that the new king of mobile advertising, Facebook, thinks so too.
Read more here.