/ by Lina
Last week, LoopMe hosted a fantastic breakfast seminar at the Skygarden in central London. With some amazing speakers and staggering views out across central London, Skygarden provided the perfect venue for discussions on how to match a brand awareness campaign with a mobile platform. A range of topics were discussed, including the demographic challenges faced with the inexorable rise of the millenial generation and the difficulties with tracking data availability on mobile as opposed to desktop.
Check out a video for the event here!
The experience went down well with all attendees and LoopMe looks forward to holding such talks again in the future!
Many thanks to our two speakers, Tamsin Anastasi-Pace and Sam Kumar, for their valuable insights on the day.