Mobile Advertising in 2015: More of Everything Please

Digital Marketing Magazine, 23 Dec 2014

As Nils Bohr famously said, “Prediction is very difficult, especially if it’s about the future.” This couldn’t be truer than when you’re working in a white-hot industry, such as mobile advertising. There is so much going on with several potential tipping points in view, from adoption of formats, to developments in technology. However, there are some themes that we can safely say will be significant in 2015. There will be, quite simply, ‘more’ of everything; data, devices, players and potential. However, an increase in devices, data and players, naturally brings an increase in things like risk, fragmentation and confusion.

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