Measurement Success:
Local OTT Impact for Emerging CPG Brand

A premier OTT/CTV Network needed a measurement solution to prove the impact of their media for driving brand awareness and purchase intent for an emerging CPG challenger brand.

They had a short four-week flight and limited budget across 33 DMAs.

LoopMe’s real-time brand lift provided the key insights and optimization data needed for a traditionally hard-to-measure campaign, allowing the network to increase performance and grow the account.

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