December 1, 2014 / by Lina
What an amazing award season this is turning out to be!
We are extremely proud of how well the LoopMe team has done at all of this year’s prestigious mobile industry awards.
One of our big wins was the MMA Smarties Award in the Brand Awareness category for our outstanding work with Selfridges and Mediacom for “The Beauty Project” campaign that delivered incremental brand awareness and footfall in-store from mobile advertising that included real social endorsements.
Another big win was a commendation as “Highly Recommended” at the Effective Mobile Marketing Awards (EMMAs) in the Most Effective Advertising Network category.
There’s more …. In addition to these two amazing big wins, we have also been nominated for 8 awards for both our campaign work as well as best Ad Network / Platform at the MMA Smarties, the Mobile Entertainment Awards and the Effective Mobile Marketing Awards. Having been selected from thousands of high quality submissions from other companies, this not only demonstrates the highly talented team that LoopMe has recruited from companies like InMobi, Millennial Media, AOL and others, but also the world-class standard of the mobile advertising technology platform now being relied upon by brands and agencies to deliver campaigns worldwide.
Please see the full list of our nominations below:
MMA Smarties Awards:
Brand Awareness – LoopMe & Mediacom for Selfridges’ “The Beauty Project” campaign
Innovation – LoopMe & Mediacom for Selfridges’ “The Beauty Project” campaign
Video/Rich Media – LoopMe & Mediacom for Selfridges’ “The Beauty Project” campaign
Mobile Entertainment Awards:
Best Advertising Campaign – LoopMe & Mediacom for Selfridges’ “The Beauty Project” campaign
Effective Mobile Marketing Awards:
Most Effective Advertising Network – LoopMe
Most Effective Native Advertising Campaign – LoopMe & Mediacom for Selfridges’ “The Beauty Project” campaign
Most Effective Social Campaign – LoopMe & Mediacom for Selfridges’ “The Beauty Project” campaign
Most Effective Rich Media Campaign – LoopMe & Mediacom for Sky’s Christmas campaign
We have made significant progress in 2014, backed up by these award nominations and wins, and we are looking forward to more in 2015.