November 24, 2014 / by Lina
It’s the season for awards and on 10th November, at the Mobile Marketing Association Smarties Awards at the etc. venues in Bishopsgate, we won the award for Brand Awareness. Cue lots of happy faces (above). We were also shortlisted for the Innovation and Video/Rich Media categories so it was a great night for us.
The case study that clinched it was our work with Selfridges.
The Selfridges ‘Hello Beautiful – The Beauty Project’ was an integrated campaign in London and major cities with Out-of-Home (OOH) advertising and in-store promotions, supported by high-impact interactive digital formats. We worked with digital agency MediaCom to deliver the mobile campaign for Selfridges and help drive brand awareness and footfall.
Our key insight was that we could use social endorsements from consumers and fans to boost the advertising effectiveness, add credibility and make the campaign go viral.
And the key result? A happy client. For the award entry Selfridges stated: “LoopMe provided Selfridges with a unique and innovative way to engage consumers using full-screen ads on mobile and tablet. Social endorsement generated an uplift on brand interaction and encouraged social sharing and feedback.”
Pete O’Mara-Kane, VP sales at LoopMe, looks at this as part of the wider LoopMe perspective. His take on it is that “LoopMe’s focus on full-screen ad formats at massive scale including video, rich media and interstitial is becoming an exciting proposition for brand advertisers.”
Take a look at the award entry and see how this worked. And watch out for LoopMe at more awards events. We are now looking forward to the Effective Mobile Marketing Awards taking place this coming Thursday where we have been nominated for our work for Sky and Selfridges.