/ by Hannah Cairns
We were thrilled to take the prize for ‘Best Use of Video / Rich Media’ at the MOMA awards last night, in partnership with Birra Moretti and Publicis.
The MOMA’s celebrate the best marketing on mobile, looking for evidence of strategic thinking, innovation, effectiveness, tangible results and transparency. We were in a very competitive category, which included campaigns from Havas, Gameloft and News UK and so we’re delighted to have been awarded the top spot.
Congratulations to all the winners – you can view the full list here.
Compelling authenticity with Artificial Intelligence
We worked with Publicis and Birra Moretti to create a rich media and video format that would drive Birra Moretti’s authenticity as an Italian beer brand.
With a wealth of video content that Birra Moretti and Publicis wanted to distribute, LoopMe’s in-house team developed creative with clear calls to action for users to ‘Discover more’ and swipe between the three videos embedded in the rich media unit. This resulted in an impressive 13% engagement rate.
The campaign benefitted from our award-winning PurchaseLoop solution (patent pending), which uses artificial intelligence modelling to optimize campaigns to brand metrics like brand affinity, purchase intent or in this case – authenticity.
In using AI, LoopMe drove 53% higher CTR, increased brand authenticity by 30% and reduced their competitors by 20% – all through effective optimization using artificial intelligence.
We’ve also been shortlisted at The Drum’s Digital Trading Awards in the category ‘Best Use of Video’ for our work with The Story Labs and Microsoft. Keep your fingers crossed!