January 3, 2017 / by lauren
Featuring speakers from Mondelez, LinkedIn and the IAB UK, LoopMe’s Industry Predictions Series plans to highlight key trends, successes and issues in the mobile advertising industry.
The last 12 months have seen variety, development and ingenious solutions to problems within the mobile space, and this forward thinking will hopefully continue to define mobile in 2017.
As the week goes on, we’ll be adding new interviews with figures from publisher, advertiser and brand perspectives, so that we’ll have a rich tapestry of opinions and concepts in prepartion for the twelve months ahead – stay tuned and keep up to date on our Facebook, Twitter and Blog for future updates!
Kicking things off is Matthew Stockbridge, Growth Analytics Manager at Mondelez International. Matthew’s variety of experiences in the digital space have come during a period of innovation for the company, with mobile now heading up a variety of the latest projects. With a particular reference to his experiences with the likes of Cadbury and Oreos, you can watch the full interview with Matthew Stockbridge below:
Next up is Pete O’Mara-Kane – VP International Sales, LoopMe, who has led and coordinated LoopMe’s mobile advertising solutions for global markets over the last 12 months. Particularly important was the development of brand metrics and criteria that go beyond the typical views and clicks, delivering key results to brands and agencies.
Our third video comes from Alex Kozloff, Director of Marketing and Industry Engagement at IAB UK. Alex has pioneered the recent integration of the IAB Mobile branch and is constantly championing new technologies and new approaches in the advertising space – nonetheleast the newest innovations in data or AI.
Fourth is Scott Curtis, who has championed digital and mobile innovation at Publicis. Publicis have been using mobile in a variety of ways, both internal and external, to improve marketing solution and guarantee brands are seen in the best possible environments.
Moving on now we’ve got Abi Gradel, Client Account Manager at MGOMD. Abi oversaw Renault’s recent mobile campaign that saw fantastic brand awareness uplift and innovative mobile solutions, resulting in award winning success at both the Effective Mobile Marketing and Mobile Marketing Association Awards.
We also got the chance to have a quick chat with Fredrik Borestrom, Agency Partner Lead EMEA at LinkedIn about his thoughts regarding the new year – check them out here:
Finally, we get a fantastic focus on mobile creativity from Lolly Mason from Celtra – a company that has long been championing innovation on devices, providing premium experiences for audiences. You can watch the in-depth interview with Lolly below: