June 15, 2017 / by Elle Panes
We’re proud to say that we were awarded Bronze at Campaign’s inaugural Creative Tech Awards for our work with Goodstuff and Yorkshire Tea.
The campaign combined cutting edge AI technology with engaging creative to drive an ad campaign that optimised to the metric that mattered most to Yorkshire Tea – brand awareness.
LoopMe’s in-house creative team created a bespoke rich media unit, where users could zoom and colour in a woodland scene, click through to the campaign landing page and share their creation on social media. This interactive mobile experience complemented Yorkshire Tea’s existing advertising in print media. Supported by this impactful creative, PurchaseLoop was used to optimise to brand metrics using Artificial Intelligence. You can learn more about PurchaseLoop here.
Yorkshire Tea’s campaign exceeded all benchmarks, with engagement rate increased by 131% (compared to benchmark) and almost 10,000 users shared their masterpiece on social media. Most importantly, PurchaseLoop was able to boost brand awareness of Yorkshire Tea’s CSR goals by 50%, all through using Artificial Intelligence.
Gold was awarded to MEC for their work on Thames21. Using Environment Agency data, Thames21 and MEC built an algorithm that translated the information into three simple descriptors of the river’s health — ‘improving’, ‘stable’ and ‘declining’. It led to eight in ten Londoners agreeing that Thames Pulse had brought attention to a worthwhile cause, while one in three Londoners said they had heard of Thames Pulse as a result of the campaign – an amazing achievement.These were presented on an installation on the facade of Sea Containers building using lighting patterns designed by artist Jason Bruges’Thames Pulse’.
Congratulations to all the winners, we look forward to attending the Scrum and finding out more about the award winning campaigns.