/ by Hannah Cairns
We’re excited to announce that LoopMe is a finalist at the Digiday Technology Awards for ‘Best Video Marketing & Advertising Platform’!
The Digiday Technology Awards, formerly the Digiday Signal Awards, recognize the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers.
LoopMe was founded with the mission of closing the loop on brand advertising. Our full-stack tech platform harnesses mobile data, using a powerful combination of attribution, Artificial Intelligence and analytics to deliver outstanding campaign performance against brand outcomes.
PurchaseLoop was launched in September 2016. It’s the first product to deliver mobile video campaigns against brand metrics like purchase intent, brand affinity, foot traffic, and sales. With PurchaseLoop, artificial intelligence learns from consumer feedback to optimize video campaigns in real time.
After conversations with clients, there was an opportunity to expand PurchaseLoop for brands with highly-defined audience categories who are relying on third-party data sources, which can be latent and less accurate when defining audiences. LoopMe then launched Audience Intelligence in August 2018.
Winners will be announced on Facebook Live on Sept. 5 at 2 p.m. EST. on Digiday’s Facebook page here. Good luck everyone!