September 17, 2014 / by Lina
Awards are strange things. Some people like them. Some people hate them.
At LoopMe, we love them, and this is why we’re proud to have been shortlisted for two coveted mobile advertising industry awards, both for the delivery of LoopMe’s innovative campaign for Selfridges. The categories entered for these awards included Brand Awareness, Rich Media / Video, Innovation and Advertising Campaign.
We love Smarties
First up, LoopMe has been shortlisted for the 2014 MMA SMARTIES UK Award, with the finalist event taking place on November 10th in London.
We stuffed this one with creativity, combining HTML5 rich media, customizable buttons that linked to social media, and overlaid social endorsements that really hammered home the campaign benefits.
This was also an integrated campaign, aligned with other media so consumers got the same message across many platforms.
We love Mobile Entertainment
We’ve also been shortlisted for the ME Awards 2014. This takes place on November 13th.
The Mobile Entertainment Awards received submissions from many different kinds of companies, across many industries, ranging from social media apps for families to a mini-cab comparison app.
The message? Mobile is become more significant no matter what shape or size of company.
Looks like we’re going to have a busy autumn!